LinkedIn Authority System
Case Study 03
LinkedIn
Turning a Bestselling Author Into a LinkedIn Authority Machine.
Dan Pontefract — Leadership Strategist, Bestselling Author, Keynote Speaker
Dan had books, keynotes, and a podcast. The credibility was undeniable. But his LinkedIn presence was not converting that authority into consistent engagement. Posts were going out without a repeatable framework, and long-form content was sitting untouched instead of being broken into fuel for the algorithm.
We built a structured leadership content architecture around three core pillars: leadership philosophy, workplace culture transformation, and executive leadership lessons. Every post was engineered using a Hook, Insight, Leadership Lesson format. His podcast and video content was repurposed into 5 to 10 short-form clips per episode. The result: consistent 100 to 300+ engagements per post and a LinkedIn presence that finally matched his real-world authority.
What We Built
- Full profile authority rebuild: banner, featured section, bio
- Leadership content architecture with 3 content pillars
- Hook, Insight, Leadership Lesson post framework
- Podcast-to-LinkedIn short-form repurposing pipeline
- YouTube thumbnail system targeting 5%+ CTR
"I'll be honest, I nearly fell off my chair when the engagement numbers started coming in. Posts hitting 100 to 300+ engagements consistently, content that actually sounds like me. That last bit matters more than people think."
Dan Pontefract — Bestselling Author and Leadership Strategist